B-100 Memories from Ken Levine

22 April 2011

“But the 70s were sweet. The pay was crap, there was zero job security, you had to play “Billy Don’t Be a Hero” six times a night, you usually needed a penicillin shot, and half your annual salary was lost to apartment security deposits because you skipped town so often – but we made up for it in fun.

And if I had to select the single MOST fun experience it would be the launch of KFMB-FM (B100) in March 1975.

Bobby Rich was hired to create an exciting FM Top 40 station for San Diego. SD was a tough market. There already was a juggernaut AM station – KCBQ, and FM rock had already failed once before with KSEA (a station I was on and helped kill).

But Bobby was a showman. He understood that you hire really talented people, give them all the support elements they need to succeed, and then just let them do their thing. The result was a cooking radio station that sounded like pure adrenaline mixed with laughing gas.”

Read more at Ken’s blog.

Currently Ken is with the Seattle Mariners, doing play-by-play.

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